AV Quick Takes: Severtson’s New Deluxe In-Ceiling Screens

Severtson Screens, the Arizona-based maker of projection screens for the home theater, commercial, pro AV, and cinema markets, will be featuring new in-ceiling screens at the CEDIA Expo 2023, which is taking place in Denver from September 7th-9th. Look for Severtson at booth #3018 in the Colorado Convention Center, where the company will be showing off two collections: the Deluxe In-Ceiling Series (DSE) and Deluxe In-Ceiling Tab Tension Series (DST).

Severtson’s Deluxe In-Ceiling Series is a collection of in-ceiling, motorized electric projection screens designed for installations requiring a concealed in-ceiling projection screen. They are ideal for multi-use environments such as home theaters, schools, conference or training rooms, houses of worship, and other venues where the screen needs to be hidden for aesthetic or functional reasons.

— Aaron White, Home Theater & Pro AV sales lead at Severtson Corp

All of the Deluxe In-Ceiling Series screens use fiberglass-backed surfaces to reduce edge curl and provide a flatter screen overall. This surface is designed to stay flat and provide optimal visual performance for years, thanks to both its physical design and the use of Severtson’s signature projection surfaces and optical coatings. DSE screens are available in a Matte White (1.0 gain) option, which promises true color reproduction for dark rooms, while Matte Grey (0.8 gain) provides higher contrast and is therefore recommended for rooms with ambient lighting. All optical coatings are also available with perforation on custom orders.

The DST surface is tab tensioned for even greater flatness and edge-curl elimination. The tensioning is adjustable so the user can maintain a smooth viewing experience over time. DST screens are also available in a wider variety of projection materials, including Cinema White (1.3 gain), Cinema Grey (1.0 gain), Rear Projection (.8 gain), High Contrast Grey (.8 gain), and SēVision 3D GX (1.4 - 3.0 gain). According to Severtson, SēVision 3D GX is “recognized and preferred by 3D licensing companies world-wide, and one of the few home theater screen surfaces that is RealD approved.” Again, all optical coatings are available with perforation on custom orders.

Both the DSE and DST screens feature a case with a trapdoor at the bottom, which automatically opens when the screen is lowered and closes when the screen is stowed. The screens can be controlled via handheld remote using the included RF receiver, or via an external IR receiver connected to the IR eye port. Alternatively, there is the option of fully automatic operation using the 5-12 volt trigger connection and a compatible projector. All DSE and DST models offer RS-232 control, and all feature a powerful motor that provides “ultra-smooth, quiet operation, extended durability, and reliable performance,” according to Severtson.

Severtson took advantage of the CEDIA announcement to update customers on other housekeeping details. The company is moving away from 4-piece frames, as 6-piece frames become the new standard. This change will allow the company to improve recent shipping and logistical issues. Severtson says that 4-piece frames will still be available on custom orders, with a lead time. And in response to a recent shift in standard aspect ratios, Severtson will be retiring the 2.35:1 aspect ratio as its standard, and adopting 2.39:1 instead. Again, 2.35 will still be available on custom orders, and there will be no change to pricing or to standard diagonal sizes.

For more information, visit www.severtsonscreens.com.