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What Goes into Naming a Consumer Product? What Goes into Naming a Consumer Product? Ever wonder how companies come up with the names for their products? Can a name really affect sales and product perception? Can a clever name rescue a bad product? Read on to find out.
Push vs. Pull Marketing in Hi-Fi Audio Push vs. Pull Marketing in Hi-Fi Audio This article presents the different marketing strategies behind the way various consumer electronics companies present their products. It's all very intentional. Here's a peek behind the curtain.
T.H.E. Home Entertainment Show To Take Center Stage in Anaheim T.H.E. Home Entertainment Show To Take Center Stage in Anaheim T.H.E. Show Anaheim is set to take place September 21-24,2017 to demo new loudspeakers, audio components, home theater, HDTV, vinyl, headphones, virtual reality, & educational seminars. Register now!
Xbox One X: Consoles Hit the Downside of the Innovation Curve Xbox One X: Consoles Hit the Downside of the Innovation Curve Microsoft unveiled Xbox One X, its next generation game console at E3 last week. It features true native 4K Ultra-HD and HDR, but offers little else in the way of innovations. Will that be enough?
Win a Fully Expenses Paid Trip to T.H.E. Home Entertainment Show Win a Fully Expenses Paid Trip to T.H.E. Home Entertainment Show T.H.E. Show Anaheim (Sept 21-24, 2017) in Southern California is demoing over 400 brands of high end audio gear. Enter their sweepstakes for a chance to win a fully expenses paid trip for two on them!
Virtual Reality Home Theater: Whole Lotta Hype - For Now Virtual Reality Home Theater: Whole Lotta Hype - For Now It’s still early days for VR, and 2016 can be seen as the market’s year zero. A wide variety of VR headsets went on sale last year after much hype, speculation and capital investment. But what's next?
Trump Rolls Back Online Privacy in Regulatory Shell Game Trump Rolls Back Online Privacy in Regulatory Shell Game President Donald Trump just signed a repeal for an FCC privacy regulation designed to protect consumers from Internet providers selling their data. Find out what this means to you the consumer.
Denon/Marantz Audyssey MultEQ Editor App Allows Full Customization of Sound Denon/Marantz Audyssey MultEQ Editor App Allows Full Customization of Sound Denon and Marantz have launched a new Audyssey MultEQ Editor app, giving home theater enthusiasts full control to refine and customize the set-up of their systems for even better surround sound.
Wikileaks: The CIA is Spying on All Your Electronics - And it's Getting Weird Wikileaks: The CIA is Spying on All Your Electronics - And it's Getting Weird The latest round of Wikileaks is called Year Zero and includes over 8,000 pages of details about how the CIA is spying on just about anything with an Internet connection. Are you being watched?
ATSC 3.0: Cord Cutter’s Dream or Tiered Internet Nightmare? ATSC 3.0: Cord Cutter’s Dream or Tiered Internet Nightmare? The FCC has approved the deployment of an innovation in digital broadcast television that could change everything you thought you knew about network TV and wireless. Get the facts about ATSC 3.0 here.