LG Plasma Displays with XD Engine

Leading LG's Digital Cable Ready HDTV lineup is a series of high-performance integrated plasma display panel (PDP) HDTVs. These 60-, 50- and 42-inch widescreen HDTVs deliver high-definition images enhanced by LG's exclusive XD Engine technologies (see below).

Four image-sticking prevention options reduce the "screen burn-in" issues inherent in plasma displays. Two of the technologies are preventive in nature: one works by slightly moving the image every ten minutes, and the other creates intermittent variations in brightness. Because these methods are so subtle that they go unnoticed by viewers, they can be employed while the display is being used. Two other LG-developed techniques for eliminating burn-in are inversion and whitewash, which can be employed when the unit is not being used for viewing. The "inversion" option neutralizes the burned-in image by mapping a reverse image to the affected area, thereby restoring the original configuration, while the "whitewash" option flushes the entire screen with a white screen for a period of time, theoretically "washing away" any evidence of burn-in.

Quick Features List:

• 1366 x 768p resolution (60")
• 1000 cd/m2 brightness
• Stated contrast ratio of 5000:1
• HDMI, IEEE-1394, RS-232C and PC (HD15) inputs
• CableCARD ready
• 2 year warranty

LG Electronics also used CEDIA to announce a series of innovations designed to extend the life and enhance the performance of plasma display panels (PDPs) and liquid crystal displays (LCDs). Particularly noteworthy is LG's new "DoubleLife" technology that extends plasma panel life to 60,000 hours. That's more than 40 years of normal viewing, 4.5 hours a day, 365 days a year.

LG's proprietary XD Engine technology takes low-resolution analog signals to near high-definition levels, providing better overall picture quality. This new technology encompasses six distinct processes that help to improve brightness, enhance detail, apply more accurate color and reduce noise, among other benefits. XD Engine technology can be found in LG's new PY10 plasma series, and its LCD and Digital Light Processing (DLPTM) televisions.

Suggested list prices are $14,999 for 60-inch Model DU-60PY10, $6,999 for 50-inch Model DU-50PY10 and $5,499 for 42-inch Model DU-42PY10X. All three models are planned for fall delivery.