Paradigm Shift Active Atom A2 Bookshelf Speaker Preview

Paradigm Electronics Inc. announced a new brand of speakers called Paradigm Shift today at CES 2011 in Las Vegas.  The new product line is aimed at a younger audience and those with a focus on exceptional audio solutions for personal audio, PC and gaming.

Paradigm Shift represents an additional focus to the company by providing more consumers access to the inherent possibilities for a better overall audio experience through Paradigm sound. The new brand will target mobile music consumers and modern gamers with a focus on enhanced audio quality for products in four different categories including powered speakers, earbuds, headphones, and gaming headsets.

The company will unveil the new brand and provide prototype demonstrations of the first product in the new line, the new Paradigm Shift Active Atom, otherwise known as the A2.

The new A2 is a powered bookshelf/tabletop speaker designed to be used alone, as a left/right audio system or in stereo pairs with devices such as iPods and other music players, desktop computers, home DJ decks, videogame consoles and so much more. The A2 is bi-amped with 100 watts of power per speaker and designed and engineered to the exacting standards that Paradigm products are known. The A2 can be used with any devices that have a 3.5-mm mini-jack or RCA outputs or for wireless streaming.  The A2 has a built-in interface on the rear panel for Airport Express.  The A2 has an estimated US FMV of $249/each US and an expected availability of spring 2011. Demos can be heard at CES 2011 in the Paradigm room at the Venetian Tower Exhibits: 30-136.

"With a shift in the way people are listening and reacting to audio, we're bringing Paradigm to a new generation, the next generation. Paradigm Shift will appeal to the iPod users, die-hard gamers and everyone in between - all ages, both sexes," says Mark Aling, director of marketing for Paradigm.  "The focus of Paradigm Shift is to offer market-leading products while educating a new generation on the varying levels of sound quality so they can hear the difference themselves. With a long history of creating the best price and value in high-end audio, consumers will reap all the benefits."

For more information on Paradigm, please visit www.paradigm.com/shift.

About Paradigm Electronics Inc.

Innovative design, advanced materials, in-house manufacturing, and state-of-the-art engineering have made Paradigm® an international leader in speaker design. With more than 250 industry awards for audio excellence and numerous rave reviews from around the world, Paradigm® is committed to being at the leading edge of speaker technology and consistently achieving the ultimate in sound for music and home theater.

Unless otherwise indicated, this is a preview article for the featured product. A formal review may or may not follow in the future.