TI Aureus DSP in New Yamaha Receivers

DALLAS - March 7, 2006 - Continuing to bring consumers feature-rich home theater applications, Texas Instruments Incorporated (TI) (NYSE: TXN) announced that Yamaha's three new audio/video receivers (AVRs) are powered by TI's award-winning Aureus™ DA7xx generation of high-performance audio digital signal processors (DSPs), handling all of the products' audio functionality. The new Yamaha receivers also feature TI's high quality Burr-Brown A/D and D/A converters. Among the list of product features, Yamaha's new RX-V459, RX-V559 and RX-V659 are some of the first AVRs available that incorporate Neural Surround™, the standard surround processor for XM satellite radio. TI's Aureus digital audio processors provide an efficient platform that brings more features and high-quality sound to low- and mid-range applications requiring multi-channel decoding. (For more information please visit www.ti.com/performanceaudio5 .)

Yamaha's new AVR product line offers one of the most comprehensive lists of features for their price range. All the receivers are XM® satellite radio ready, with the purchase of an optional XM Connect-and-Play® antenna. This will be one of the first times consumers can experience Neural Surround™, which enhances the XM HD Surround broadcast among other audio sources, by implementing matrix decoding to split the signal to all five speakers for a surround sound effect. Additional features that TI enables in all three receivers include:

• Cinema DSP - Creates deep and wide sound fields with precise imaging and sound clarity, bringing a realistic ambience to all sound sources
• Compressed Music Enhancer - Improves the listening experience of audio being played back from an iPod or other portable music player by restoring the rich sound quality removed in the encoding/ripping process
• Night Listening Enhancer - Suppresses the loud passages typically heard during action scenes and enhances dialogue and quiet passages to sustain a consistent listening experience that will not disturb others
• Virtual Cinema DSP and Silent Cinema - Creates realistic 5.1 channel surround sound without rear surround speakers or for use with headphones

The RX-V559 and RX-V659 are able to support an iPod docking station, YDS-10, sold separately. This enables the receivers to control the content of the iPod through the receiver's remote with on-screen display (OSD) information on the TV. Coupled with Yamaha's Compressed Music Enhancer algorithm, compressed audio playback achieves a rich home theater experience. In addition, in the RX-V659, the Aureus DSP enables Yamaha's Parametric Room Acoustic Optimizer (YPAO) room correction technology, which automatically optimizes the sound for any home theater.

"Yamaha continues to utilize the latest in DSP technology to drive innovation in the audio/video receiver market," said Akihiro Muramatsu, department manager of Products Development department in AV Products division, Yamaha. "We have developed the new Cinema DSP Engine based on the Aureus DA7xx DSP because the high performance, ease of adding differentiating features and great support enabled us to create, design and customize receivers quickly to get feature-rich products out ahead of our competitors."

"Yamaha's AVRs are a great example of the robust features that can be enabled in the low-cost home theater market using TI's Aureus DSPs," said Dave Maples, Performance Audio business manager, TI. "In a short period of time, TI provided Yamaha the proven tools they needed to easily speed up time to market and simplify development. We look forward to continuing our strong relationship with Yamaha in the future."

The Aureus Engine
TI's Aureus product line consists of a 32/64-bit floating-point programmable DSP and a comprehensive software solution, enabling multi-channel decoding applications. With the DSPs, an optimized software solution of certified, industry-standard decoders and post-processors is provided, producing performance headroom for substantial customization through high-performance proprietary audio processing algorithms.

TI's Aureus product line was recently named "Best DSP for Audio" in the 2005 In-Stat MPR (Microprocessor Report) Analysts' Choice Awards and the Aureus DA710 DSP is an EDN 2005 "Innovation of the Year Award" finalist in the ASSPs and SOCs category.

Availability and Pricing
All the new Yamaha AVRs are expected to be available by the end of March in the U.S. and in select regions around the world for the suggested retail price of:

• RX-V459 -- $349; 6 channel at 90 watts
• RX-V559 -- $449; 6 channel at 95 watts
• RX-V659 -- $549; 7 channel at 100 watts

For more information on these products, please visit www.yamaha.com/yec .

Texas Instruments
Texas Instruments Incorporated provides innovative DSP and analog technologies to meet our customers' real world signal processing requirements. In addition to Semiconductor, the company's businesses include Sensors & Controls, and Educational & Productivity Solutions. TI is headquartered in Dallas, Texas, and has manufacturing, design or sales operations in more than 25 countries. Texas Instruments is traded on the New York Stock Exchange under the symbol TXN. More information is located on the World Wide Web at www.ti.com .