Spotify Launches Play Button

Spotify introduced a new 'Play Button' today that gives users the ability to play any song, album or playlist in Spotify through a website. The Play Button makes all of this possible instantly and, more importantly, legally. How? We have no earthly idea. The new Spotify Play Button works without distracting banners and pop ups - and Spotify claims there will be no "legal takedowns". They claim the button will provide every Spotify user with access to millions of songs - all available in top quality audio.

To bring this to light, Spotify teamed up with Tumblr, The Huffington Post, ELLE , Entertainment Weekly, PEOPLE, Time Out Group (New York City, Paris, London), Rolling Stone, Mashable, FanBridge, ShareMyPlaylists.com, FanRx, Popdust, The Independent, the Guardian, NME, Wonderwall, The Fader, Pitchfork, Noisey.com, Chegg and SPIN.com. That's quite a list. The Spotify Play Button is also now fully integrated into the Tumblr dashboard. If you blog with Tumblr, just type in the song or album you want and Tumblr makes the widget to fit in your blog's theme.

Getting the Spotify Play Button for your website is pretty simple. You just grab any song, album or playlist URI from within Spotify and head to the developer website to get the embed link. Anyone new to Spotify will be set up with the Spotify desktop app, which powers the button in the background, as soon as a web visitor start playing the music. Online readers will never have to leave the site.

"Today we’re giving every blogger and web editor the ability to light up the internet with music. Adding a personalized soundtrack to your website or blog has never been this easy. You want to give your fans access to any song, album or playlist of your choosing and in its entirety, while ensuring people stay glued to your site. The Spotify Play Button does all of this for free, while making sure artists get paid for every play."

- Gustav Söderström, Chief Product Officer at Spotify

For more information on the Spotify Play Button, visit www.spotify.com/about/play.