PureLink Adapts Users to 2009 HD Transition

Hackensack, NJ - January 1, 2006 - In just 36 short months, analog broadcasts of standard TV and HDTV content will end. All HD content from 2009 forward will only be available via the HDMI output of the source and only connect to the HDMI input on the HDTV display.

PureLink is a line of digital connectivity products that solve the problem by providing digital switching and distribution within the home. PureLink's fiber optic cable solutions allow for long distance, multi-room connectivity with zero signal or data loss. HDMI switching is only now beginning to appear on a few receivers and preamp processors costing big money. PureLink's products allow the end user to keep their current electronics for the audio while at the same time updating the connectivity of the digital video content now and in the future at a very affordable price.

All consumers who have a big investment in analogue switching need to be forewarned. In 2009, they will have no choice but to upgrade to HDMI if they want to watch HD content in 720p, 1080i, and 1080p. Otherwise, they will only have access to the current 480p DVD standard of quality, far below what they are getting now with their component analogue connections, which will cease to operate on December 31, 2008.

From his office in New Jersey, PureLink's President, Minsoo Park, explained it this way. "Remember the Borg in Star Trek? 'Resistance is futile' was their motto. HDMI is the future of HD delivery to the consumer and everybody should get on board now. There's only 36 months to go until they'll have to anyway. PureLink makes a line of products that can provide a pure digital throughput now without getting rid of the consumer's current receiver or preamp."

About PureLink
PureLink's HDMI solutions are HDCP compliant and built to the highest standards of the professional broadcast industry. All interested parties should contact Bob Rapoport at bob@trgmarketing.com or 727-866-0799 or Minsoo Park at mpark@dtrovision.com , 201-488-3232. For further information, log on to www.purelinkav.com to learn more about HDMI.