Monster Cable Driving Mini Golf Place Out of Business?
While we were all being led to believe that Monster Cable is NOT about suing small unrelated companies sharing the “Monster” name (in a recent response letter from Noel Lee), they were busy firing up litigation against a Mini Golf franchise called Monster Mini Golf. Giant Monster Cable has already burdened Monster Mini Golf with nearly $100k in legal fees and it looks like there is no end in sight. This personally touches home to me as one of their mini golf facilities happens to be in my neck of the woods in New Port Richey, Florida. I can’t fathom the idea that a cable company would contend that a mini-golf operator is infringing its trademarks on a line of audio and video cables, and would go so far as to bring this kind of frankly silly litigation as a result.
Christina Vitagliano, Founder of Monster Mini Golf, was kind enough to share the details of her Monster Cable fiasco with me and granted us permission to post this on the Audioholics website. Ms. Vitagliano has been grateful for the support of the Audioholics community, and we all wish her the best.
Monster’s Law Firm Contact info is:
Robert W. Payne, Esquire
Post Office
Box 3140
1 Lower Ragsdale Drive
Building 1, Suite 130
Monterey, CA 93942-3140
Telephone: (831) 649-8800
rpayne@lgpatlaw.com
Monster Cable Lawsuit Reality
We are
about to come to the tail end (maybe) of this ridiculous Monster Cable VS: Monster
Mini Golf attack. We are now about $95K into legal fees and are meeting
on Wednesday Morning for what the attorney's refer to as Mediation. Yet another
insanely expensive attempt to get us to spend more $$ and back down as to what
is rightfully ours says Vitagliano.
The mediation is taking place at:
Orrick, Herrington & Sutcliffe llp
405 Howard St.
San Francisco, CA
at 8:30am
"Patrick and I are flying in tomorrow (Tuesday) and will arrive in San Francisco
at approx 11am for our Mediation meeting on Wednesday (November 5th)."
"This day alone is going to run us approx $10K in fees and travel
expenses!! And to top it all off Mr Lee has chosen not to attend!! You would think
after all he has tried to do and is still trying to do, he would have the
decency to attend."
"This is the request that was sent to his attorney: (and he still declined)"
Monster
Mini Golf's ultimate decision makers, says Vitagliano, at great expense and inconvenience, we will
be traveling here from Rhode Island to be present at the upcoming
mediation, and so we request that Monster Cable's ultimate decision maker, Noel
Lee, attend as well. As you know, Local Rule 16-271 specifies that a
corporation satisfies its attendance requirement if represented by a person who
has the authority to settle "to the greatest extent possible."
And Check this out!!!
This is
what was emailed to us a few days ago. This is what this man thinks he
deserves! Keep in mind Patrick and I created this business with our hands
and at one point gave up our home to make this work and grow. There are
not any words left to describe this man says Vitagliano.
Monster Cable is willing to settle this matter according to the following terms which they believe are reasonable for us:
1. Monster Cable would grant a license to Monster Mini Golf LLC (and Monster Entertainment LLC if appropriate) to use the mark MONSTER MINI GOLF for the uses set forth in the trademark applications, including the right to sublicense its franchisees. Your clients would immediately discontinue usage of any other "Monster" mark and not resume other uses. The license would be to use the mark in stylized form in the manner of the registration application.
2. Monster Mini Golf/Monster Entertainment would pay a paid-up, one time royalty for the use of the "Monster" mark of 5% of their gross revenues to date, which you have represented to be $1,600,000. I.e., the paid up license for your clients and all current franchisees would be $80,000. There would be no requirement to include the revenues of your Sacramento franchisee or other franchisees into this calculation.
3. However, as usage of the "Monster" mark grows there would be an additional royalty component. For each new franchisee beyond those currently existing, Monster Mini Golf/Monster Entertainment would pay a one-time $3,000 royalty, within 60 days of execution of the franchise agreement. Thus, if your client adds 4 new franchisees over the next 2 years, it would pay $12,000 over the next two years.
4. All parties, including all franchisees of defendants, would be included in the mutual release. There would be the usual and ordinary reporting requirements and warranties in the agreement.
We believe this arrangement is fair. We believe a large part of the success of the company has come from usage of the Monster trademark. The figures we have cited above should represent a reasonable portion of the profits earned by the corporate entities derived from use of that mark.
We obviously declined, said Vitagliano. This really is the true meaning of Corporate
Bully!! I'd greatly appreciate it if you could post this information on your
website to help get the word out. I know it is not your area but the one
thing that we have heard is that if he (Noel Lee) gets enough Bad Publicity, he actually
backs down. Although, I am not sure I believe that.
Monster Cable
asserts a universal monopoly on the word "Monster" in relation to any
product or service regardless of its nature and is described as a
"Trademark Bully" in multiple intellectual property publications.
I recall Noel Lee’s recent quotes from his response
letter originally posted on Audioholics where he objected to this
characterization, and in April 2008 issued (through Counsel) a press release in
which he said that Monster Cable had no pending trademark infringement suits
(an UNTRUE statement when made, and then again when Monster Cable sued
"Monster Mini Golf" in May of 2008), that he recognizes that he (or
Monster Cable) does "NOT own the word Monster", and that we would
NEVER try to harm a company whose focus was on "Products for
Children".
Yet that is
exactly what Monster Mini Golf and the family business it franchises are. Basically they are attempting to bankrupt my
company both with legal fees and royalty fees for their alleged Trademark
rights which they think should extend beyond their business model despite they
don’t publicly state so.
So..this is
what we are about to deal with on Wednesday morning (November 4th) in San Francisco.
Any help would be greatly appreciated!
Thank you,
Christina Vitagliano
Founder
Monster Mini Golf
401-454-8100
cell: 401-489-5660
Closing Thoughts
We respect
Christina and Patrick’s conviction to fight this frivolous lawsuit and wish
them the best of luck. As a fellow
Audioholic, I felt it my civic duty to report another almost countless example of corporate
bully tactics against yet another family owned company that until they got
served, didn’t even know anything about the Monster Cable name let alone their
Trademark litigation tactics. In this
day and age, with such a fragile economy, it saddens us to see a corporate
giant like Monster Cable drain the resources of small businesses in their
efforts to line their pocketbooks and claim broad trademark rights to a word
in Webster's Dictionary called “Monster”. In the words of the ever so brilliant Bono, I say to them "don't let the bastards grind you down!".