LG and Sky Expand 3D TV Partnership

Ahead of the launch of Sky 3D, Europe’s first 3D TV channel, and as LG unveils its impressive new 3D product line-up at IFA, the two companies today confirm they will be expand  their 3D TV partnership.  Sky is formally endorsing LG as its first choice for 3D TVs due to the extra choice offered to consumers thanks to its wide range of passive and active 3D TVs.

The partnership, which will see the two brands embark on joint marketing as well as consumer awareness, education and demonstration activity, builds on a relationship that has already seen over a million people enjoy 3D TV in pubs and clubs nationwide.  From 1 October Sky will start broadcasting its 3D channel to living rooms across the UK and Ireland, with live coverage of the Ryder Cup from Celtic Manor, and will promote LG’s extensive range of 3D TVs to the 2.9 million customers who already have a Sky+HD box and are therefore 3D-ready.

Stephen Gater, Head of Marketing LG Home Entertainment Company, commented: “Making 3D technology a genuine reality in people’s homes relies on the pairing of great hardware and compelling content. Our partnership with Sky recognises just this. Together we are committed to educating consumers about our full 3D TV range and demonstrating how they can best view the new content that will available to them in the home.”

Hilary Perchard, Sky’s Director of Product Management, adds: “We’re delighted to have entered into this partnership with LG.  We believe in giving customers choice and as the only manufacturer so far committed to both active and passive TVs, we believe LG has the breadth of product to offer a 3D TV experience for all Sky customers.  We will work alongside LG in helping raise interest and awareness of 3D as we build up to and beyond the launch of Sky 3D.”

Throughout the rest of the year both brands will be providing nationwide demonstrations of the new Sky content on LG 3D TVs to help consumers understand the technology available and enjoy the immersive viewing experience it offers.  This will take place through a range of retailers, including Sky’s own nationwide network of retail stores.  In addition, LG and Sky will be providing exclusive offers to new and existing Sky customers, which will in turn encourage people to make 3D a reality in their living room.  Details of exclusive Sky customer deals will be revealed shortly.

LG boasts the widest range of 3D TV products available, as the only manufacturer to be offering both an active and passive 3D technology option for consumers. LG’s recently launched 3D plasma TV (PX990) and ultra slim 3D screens (LEX8 and LEX9) expand the brand’s existing range of 3D products ensuring there really is something to suit everyone. LG’s home entertainment 3D product line-up now extends across LCD, LED, Full LED and plasma technologies, along with compatible Blu-ray and home cinema systems – something which SKY recognises as integral to this partnership.

From October Sky will bring consumer the UK’s first dedicated 3D TV channel, offering content from sports and movies to documentaries and entertainment. 

About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2009 global sales of 55.5 trillion Korean Won (43.4 billion US Dollars), LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both a Global Partner of Formula 1™ and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lge.com