LG Electronics Releases 6th Gen Digital ATSC Chipset

LG Electronics has launched it's 6th generation chipset in anticipation of it's 2008 television line up. The "super-advanced" chipset, which is to be incorporated not only in televisions, but digital to analog converter boxes is a spearheaded move by LG to remain ahead of the pack in the looming broadcast signal changeover.

Using it's 5th generation chipset as a template, LG's new product line is expected to surpass that standardbearer in performance. Versatility is the name of the game and LG sees it being installed across the board from LCDs, plasmas and all other existing types of consumer displays.

LG's Dr. Choon Lee, vice president and head of the LG Electronics Digital TV Research Lab, explained that the new chipset uses a proprietary circuit algorithm to enhance reception as well as eliminate a broad range of interference common to today's urban concrete canyons.

According to Dr. Lee "our newest digital television receiver chipset has been designed to deliver the best reception in the industry and will play a key role in enabling the successful transition to all digital broadcasting in the US."

The 6th gen product also provides improvements in synchronization and equalization, thus further improving reception and allowing consumers easier antenna positioning. Add on reduced manufacturing costs to all these improvements and we can see that LG appears to have a winner.

LG has planned for the chipset to be used not only in the US, but in Korea and Canada as well. Come February 17, 2009 all US broadcasting will be switched to a digital signal and LG's new chipset will be quietly doing its job providing a clearer picture.