Extreme Makeover: Audiogurus Edition!
The guys at Audiogurus have completely redesigned the storefront to take them into the 21st century with a bang. Recent upgrades include not only a complete aesthetic redesign, but also a fundamental reworking of the entire infrastructure so that customers can have an easier, and more flexible shopping experience. This new system ties in better with inventory, for real-time data on both warehouse and manufacturers & distributors. It also lets you research and build custom systems that you can store for later purchase.
The new store site has a dramatically improved user interface. The design is cutting-edge and appealing, the interface is user-friendly, and the catalog is considerably easier to navigate. Its layered navigation allows users to narrow down which product to purchase by specific features. A customer should be able to locate any product on the website with just a few mouse clicks. The checkout process is also considerably more streamlined as well.
The store will also eventually be rolling out a new Customer Loyalty program whereby you can earn points based on what you buy and also how you interact with the store. These loyalty points can also be doled out for rating and reviewing products on the site, liking the store on Facebook, referring a friend, etc. Customers can then redeem their earned points for specific products in the rewards catalog. They can also use their points as currency, in order to save on future purchases.
Our email and ordering system has also been completely redesigned, so you get more frequent and accurate information at each step of the ordering process.
Audiogurus continues to attract the best suppliers in the industry. In 2011 the store added Denon and Boston Acoustics, and this year it is securing relationships with several more of the BIGGEST names in the industry. It is truly one of the most diverse landscapes of trusted AV manufacturers in the business.
This is going to be a great year for Audiogurus and we're proud to be a part of what they are doing to promote great products and provide unparalleled customer support.