DTS Gone Wild - Announces UltraViolet Surround Sound

DTS just made a whole string of announcements this week. While many of them won't have much impact on our readers (like the fact that DTS and FM broadcasters have collaborated to bring the first surround radio experience to China) some caught our attention. In particular, DTS has partnered with catLabs to bring surround sound to the UltraViolet format. UltraViolet is a system that lets consumers stream and download purchased content to multiple platforms and devices by managing subscriptions or digital rights in the cloud. The idea is that with UltraViolet you can "buy once, play anywhere" and your proof-of-purchases are stored in a single online location so you can play back content on any platform and with any device. DTS is a member of the DECE (Digital Entertainment Content Ecosystem), the consortium of major Hollywood studios, consumer electronics manufacturers and retailers behind UltraViolet. As one of the audio solutions for UltraViolet, DTS offers an efficient surround sound solution for streaming and downloading content through a number of stereo to 7.1 multi-channel audio technologies.

DTS also partnered with castLabs, a mobile video technologies and services company, to integrate DTS audio into the company's UltraViolet-compatible product suite. castLabs claims their suite as the first-ever end-to-end common file format tool kit (authoring tool, download service (DSP), DASH-based streaming service (LASP) and playback application) and now it incorporates DTS technology so it can output surround sound-encoded files.

DTS also announced it was working with Adobe to brings DTS HD Audio to Adobe's Creative Suite. Adobe Systems has integrated DTS audio technology into the new Adobe Encore CS6 software. This is the latest 64-bit version of the disc authoring software tool which is made for video professionals and included with Adobe Premiere Pro CS6 and Adobe CS6 Production Premium software.

Next (remember, they were really on a roll at NAB this week) DTS announced a partnership with Ceton Corporation, who has integrated DTS audio technology into their upcoming Ceton Echo, a next-generation Windows Media Center Extender. Ceton is an in-home digital entertainment and communication solutions provider, and regardless of how well-known they may or may not be, the integration of DTS HD into more set-top technology and hardware is probably a good thing in the wake of more and more streaming solutions and a desire to see surround sound integrated into content sources.

There was more, but that's a decent summary of the announcements that should tickle the ears of at least the consumer electronics and custom installation crowd.