Consumers Spending MORE on Surround Sound

The Home Theater research service marks the eighth new practice started by JupiterResearch since its acquisition in July 2002 by Jupitermedia Corporation. This service helps vendors prepare for market opportunities created by the explosion of new home entertainment technologies and deliver insights on consumer needs and expectations, enabling better decisions about such topics as convergence and optimal form factors, while helping vendors develop strategies to maintain margins in the face of rapid commoditization. The JupiterResearch Home Theater research service uses consumer and executive IT surveys, online analysis, case studies and usage models. Clients of the service will better understand real consumer needs, price points, the value chain, distribution models and market entry strategies. This JupiterResearch initiative is led by Vice President & Research Director Michael Gartenberg and Senior Analyst Avi Greengart.

JupiterResearch's Home Theater Watch Weblog, www.HomeTheaterWatch.com , was launched in March, 2004 as a companion to the Home Theater research service and provides additional news, analysis and insight relevant to the areas most important for the growth of home theater and digital home entertainment.

About Jupitermedia Corporation
Jupitermedia Corporation ( www.jupitermedia.com ), headquartered in Darien, CT, is a leading global provider of original information, images, research and events for information technology, business and creative professionals. JupiterWeb, the online division of Jupitermedia, operates four distinct online networks: internet.com and EarthWeb.com for IT and business professionals; DevX.com for developers; and ClickZ.com for interactive marketers. JupiterWeb properties include more than 150 Web sites and over 150 e-mail newsletters that are viewed by over 20 million users and generate over 300 million page views monthly. Jupitermedia also includes: JupiterImages, one of the leading images companies in the world with over 3.5 million images online serving creative professionals with products like Comstock Images, Thinkstock Images, Photos.com and ClipArt.com; JupiterResearch, a leading international research advisory organization specializing in business and technology market research in 18 business areas and 14 vertical markets; and JupiterEvents, which produces offline conferences and trade shows focused on IT and business-specific topics, including Search Engine Strategies and Wi-Fi Planet.

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