FCC Forces Cable Companies to Support HD Streaming on Network Devices
Why is it that nobody seems to like their cable company? Is it the 6 year old cable boxes that freeze up when they are too full? Capping download limits or gating download speeds? Charging extra for every little service? Or do we just think cable TV is too expensive? Sometimes I feel that we are too critical of cable companies, but the FCC surely doesn’t feel that way because they are forcing all cable companies to support streaming HD content from a cable box to network devices by 2014.
What does this actually mean? It means that you will be able to watch your shows, live and recorded, on any device on your home network. Additionally, cable companies are required to allow you to record HD content on any device in your home.
We love that the FCC is stepping in because cable companies are so resilient to change. Although cable companies might protest this mandate, we think it will be a good move for everyone. Let’s face it, streaming content through services like Hulu and Netflix is cheap and easy. The only current catch with these services is that the lineup isn’t as big as with cable and there is a dearth of live content.
Forcing the cable companies to provide networkable cable boxes makes cable relevant again. Now a cable box can act as a media distribution point for your whole home. Cable companies should open their eyes and realize the world is moving forward, and if they want to stay relevant they need to move with it. So, looking forward we pose this question, if a cable box will be able to stream live shows to any device on a network, why not include internet apps in the cable box? Instead of making people buy other internet streaming devices why not make the cable box a hub for all internet and cable programming? We aren’t looking that far forward here, DirecTV has already realized this and is starting to support some streaming apps.
The generation that grew up paying for cable TV may put up with the lack of advancement in the cable TV world, but the upcoming generation will not. Kids and Teens are used to streaming content and are going to choose whatever delivery method for their shows is the cheapest and most convenient. If cable companies want to continue offering anything other than internet they are going to need to embrace change.
The official date that cable companies need to support these new features is June 2nd 2014, but smaller cable companies (less than 400,000 subscribers) will have an extra few months. The question remains, are they going to charge extra to utilize the streaming features? We hope they can start looking to the future and make wise decisions before the government makes the decisions for them.